China's building materials export strategy and tactics

In the global economy and China has joined the WTO context, China's enterprises to go abroad to participate in international market competition has become a consensus. Can the building materials industry and the wider international market on a higher level, to achieve leapfrog development goals, often bearing on the future development of the domestic building materials industry. However, in the face of powerful multinational corporations and international impact of a strong brand building, domestic building materials enterprises to go global is not an easy topic. To compete with multinational companies for a only select both effective and practical for our "going out" strategy in order to open up a new situation in China's exports of building materials industry.
   
  ■ pursuit of comparative advantage
    In accordance with the theory of comparative advantage, different countries due to different national conditions, economic development and market demand and so there are differences. China is a developing country, in the building materials industry, although smaller than the developed countries, but compared with some developing countries, but also has some comparative advantage. More powerful corporate forces in developed countries, demand has saturated the market, building materials enterprises in China "go out" the possibility of success is relatively small. Therefore, domestic building materials enterprises to develop international markets should pay attention to its own comparative advantage, relative to vacancies overseas target market, that is, first select the level of economic development in those areas less than domestic. Such as from Russia, India, Southeast Asia, Central Asia, Africa and other building materials industry is relatively backward, the market potential of the market areas or developing countries start, and then gradually penetrate the markets of developed countries.
  ■ open edge of the market
    Since most building materials enterprises in China are small scale, in technology, management, and is not dominant, "tough" competition with multinational companies, our business is still at a disadvantage. Therefore, in the global business environment and the global economy dominated by multinational corporations, the sense to do market research, according to market situation, Bishijiuxu, weaknesses, break their own, to avoid direct competition with multinational companies, and focused transnational corporations have not noticed or has not been or can not be involved in the field, to develop those who have been overlooked, "the edge of the market."
  ■ the implementation of easy things first
    As the saying goes: not a bite to eat a fat man. Building materials enterprises in China and the multinational corporations and not between the strength of the overnight to eliminate the gap, and only small for the big plot to gradually narrow the gap. For example: the OEM for the famous brand enterprises in the processing can be resolved during the start-up and expansion of export trade difficulties and effective measures to expand exports. The competitiveness of some products of value, improve services for SMEs, and actively take the express train international brands, as its supplier for multinational corporations to support production is also found in the short term development of effective measures. Although the implementation of this approach is not conducive to business in the international market to shape their own brand, export, low profits, but its greatest advantage is to reduce trade risks, may by some international brands in the world, the influence of a region, to save sales costs, reduce promotional costs and increase sales of real choice and the means by famous foreign brands can learn advanced technology, management experience and a good way to open up foreign markets to understand the characteristics and consumer markets around the rules of the game, more clearly recognize their own lack of internal management to enable enterprises to become more standardized, and enhance their competitiveness, and ultimately the purpose of the foreign brands hit in this regard JULIGAO STONE COATED STEEL ROOFING TILE market through the study of Nigeria , by OEM way to help dealers to push their own brand is a good example. both have their own brands to JULIGAO STONE COATED METAL ROOF ROOF TILES establish his own reputation.
■ the implementation of the various break
    Since strength is not strong, the export of building materials companies to take all fronts if the front is too long may be too much implied risk, corporate vulnerable, but if conditions permit, within the strategy to divide and conquer, that is, in one country, one on the basis of their success and then gradually open up markets in other countries and regions, you may receive unexpected results.
  ■ practice from the inside and outside
    China is the largest market, anyone who can compete to win in the Chinese market, and that in order to be able to win in world markets, the key is a matter of time. So part of the building materials enterprises in China should first do a good job in the country, and then go overseas development. Otherwise, if the enterprise market in the country do not learn to make money out to go to the blind, even to the "encircling the cities" of roads, first competition is less intense, relatively easy to play the market is not developed or developing countries, there still is not making money.
  ■ climb by ladder
    Are not familiar with the foreign market characteristics, product demand, competition, social status, political risk and foreign import regulations and other factors, is difficult to be targeted in the export trade. Therefore, play to their strengths, weaknesses, learn to large companies and the importing country or the importing country market characteristics are familiar with international companies to cooperate, take this chance to export, to achieve win-win situation, after the domestic building materials enterprises in the export trade is an effective strategy for. Not long ago, Changhong Electric Co., Ltd. under the Middle East businessmen familiar with the environment and market demands in Iraq, and a mature supply channels, the characteristics of easy to communicate with the locals and the Middle East disadvantages of weak manufacturing and play a strong manufacturing capability of Chinese enterprises advantage of cooperation with the Middle East through the Middle East and abroad, the post-war reconstruction of Iraq to get a big order, cash spot sales of 100 million units, "STB" Digital TV receiver, the transaction amount up to 4 billion. Since then, indirectly, by the potential of the Middle East into the Iraqi market and achieve a win-win and increase profits. At the same time, building materials, Guangdong Dongpeng leveraging Hyundai Group, the giant strides into the international ceramic high-end market, to put the brand in South Korea establish effective implementation Dongpeng, so Dongpeng have a solid platform to compete in the World Ceramic and international brands high-end market for building materials industry occasion provides an excellent example of the export.